Before marketing your book
When I finally decided to publish my book independently, I was told that going indie means we also had to work on the marketing. I knew it was going to be hard work, but I figured, hey why not? It should be fun, right?
A year after I published my first book, I took up a digital marketing certification course, which gave me a better perspective with regards to marketing. I never really had proper marketing training, even if I worked in the field so the course was eye-opening for me, and it helped me think of how I could use these lessons as an author.
So now that I’ve made myself credible (haha) – yay, you published your book! Now you want people – who are not your friends – to know about it. But before you start creating Facebook posts or tweeting up a storm on Twitter or adding all the #hashtags to your Instagram posts, here are some things that an author has to be very clear on first before jumping into everything:
Remember your WHY. Why do you write? Why do you want people to read your book? Your why will anchor all your writing and marketing efforts, so make sure you keep this in mind when you’re about to go out to the world with your book. People will buy and read your book because they believe what you believe. Or, they’re curious about why you believe what you believe. Knowing your why will also ground you, and help you to focus again when things don’t go your way.
Set your objectives and goals. And by this, it has to be something specific and measurable, and again, anchored to your why. Putting numbers on them will make it less lofty and will help you figure out how to reach it. For example – when I decided to put together this blog tour, my objective was to gain more reviews and create buzz for my book, and my goal is to have at least 20 bloggers to join. With those numbers clear in my head, it was easier to figure out what to post and when to post.
Understand your reader. Knowing your reader helps you to know how to reach them. While it’s tempting to say that your target market is “all readers,” remember that not everyone will like your book. Knowing your readers will help you know how to talk to them, find out where they are and then position yourself so they will be most receptive to your message. Knowing your reader is just like building characters: find out what they like, where they work, what are their online habits, what other books do they like to read? Once you have a pretty good idea of who your readers are – or who you want them to be – then it’ll be easier to strategize with your marketing.
Just like in writing, marketing your books can be a bit frustrating – but being hands-on with is a great learning experience. And just like in writing, don’t forget to have fun with it, too! Good luck, and happy marketing your book!
Book Title: Keep the Faith
Release Date: July 31, 2016
Author: Ana Tejano
About the Book:
As a community development worker, Faith was quite familiar with heartbreak and recovery after all the time she spent on disaster relief missions. So when her five-year relationship ends right before she left for a mission trip to a typhoon-stricken town in Iloilo, she tries not to make a big deal out of it. How can she be broken up about a breakup when she’s with people who literally lost everything?
But now that she’s back, all Faith wants is for her life to go back to normal and have people stop looking at her with pity. Never mind that she still has a lot of questions about the breakup, or that she feels a tiny ache every time her ex comes up in conversations. She’s okay now, and happily distracted by Nico Tamayo, the attractive new guy at work.
With new possibilities in the horizon, Faith thinks she is well on her way to moving on. But when her past comes calling back to her, will all the good things in her present be enough to keep her on the path? Or will she finally learn that there was more to heartbreak and recovery than what she knows?
Links to Purchase:
About the Author:
Ana Tejano has been in love with words and writing ever since she met Elizabeth Wakefield when she was in Grade 3. She has contributed several non-fiction pieces in print and online publications, and has been blogging for years. When she’s not writing, she works as a communications manager for a payroll outsourcing firm, and serves in CFC Singles for Christ in every other time that she doesn’t spend reading or sleeping. She lives in Metro Manila and is also known by another name in her other circles (but it’s not a secret identity, really).
ENTER RAFFLECOPTER GIVEAWAY HERE:
I froze at the sound of that now all-too-familiar deep voice—now less sleepy—and my panic gave way to anger. I turned around slowly.
Nico’s expression was friendly, oblivious to my seething. “I just want to say sorry for sleeping on your desk. Alvin told me you were coming back but I thought it wasn’t until Monday so I didn’t transfer immediately.”
“Did you touch anything here?” I pointed to my cubicle’s walls, ignoring his apology.
“You’ve been using my desk since you got here. Did you remove anything?”
He shook his head, his messy hair flopping on his forehead. He brushed it away with a hand. “No. Why would I remove anything? I only sleep at other people’s desks, but I don’t take anything.” He gave me a cheeky grin at the last part, an attempt to make a joke, but I was too worked up to play along.
“Then what happened to my pictures, huh?”
I felt a light tap on my shoulder. I turned, and there was April, holding out a small paper bag. “Hey. I almost forgot to give you this.”
“April, do you know—”
“I heard you. They’re in the bag,” she interrupted gently. “I took your pictures down, okay? It’s not Nico’s fault. He didn’t even see them.”
I took the bag from her and peeked inside, and found the smiling face of my ex-boyfriend looking at me, beside my own. I was unprepared for the stab of pain when I saw our matching grins, remembering exactly when that photo was taken (second year anniversary, right after he took me out to dinner).
“I thought it would help if I cleaned it up when you told me what happened. I’m sorry I didn’t tell you.” She squeezed my arm, and left to answer her phone that started ringing again.
Squashing the urge to sort through the photos and memories, I shoved the paper bag in my bottom drawer, shutting the drawer with a loud click. When I looked up, I saw that Nico was gazing at me intently, and my face burned with shame again. Twice now. I can’t seem to get off on the right foot with this guy.
“I told you I didn’t know about anything,” he said, amused.
Well thanks a lot for rubbing it in. “If you hadn’t been sleeping on my desk then I wouldn’t have asked you.”
“Didn’t you learn much from what you saw on my profile?”
“I wasn’t stalking you!”
A small line formed between his eyebrows as if I was a Math problem that he was trying to solve. I tried to stare back at him but his brown eyes were too intense. Then to my surprise—and frustration—I saw the beginnings of a smirk tug at the corner of his lips.
“Aren’t you going to say something?” I crossed my arms.
Then his lips stretched into a full-fledged smile, a dimple popping on his right cheek. “I’m sorry. I promise I won’t sleep on your desk again.”
“Good,” I said with a firm nod. Then I started to feel a little silly for my outburst, especially after he seemed so gracious. “I’m sorry, too.”
“Peace?” he asked, extending his right hand to me. I uncrossed my arms and looked at his hand warily before glancing up at him again. He was still smiling.
“Okay,” I said, just a little begrudgingly, and reached out to shake his hand.
“My name is Nicolas, but everyone calls me Nico.”
“Hi, Nico,” I said, trying not to think of how warm his hand was. “I’m Faith. Faith Alvarez.” I let go of his hand. Too much hand-shaking was weird.
There was that dimple again. “I know.”