Bumasa at Lumaya: Celebrate the 33rd National Children’s Book Day with PBBY

bumasa at lumaya

The month of July is dedicated to the promotion of children’s books. The National Children’s Book Day (NCBD) is celebrated every third Tuesday of this month. With this year’s theme, Bumasa at Lumaya, the Philippine Board on Books for Young People (PBBY) will be having a string of events to honor book creators and to promote reading among the young.

National Children’s Book Day
In partnership with the National Book Development Board (NBDB), the 3rd National Children’s Book Awards (NCBA) will be held at the Cultural Center of the Philippines on July 19. This highly-anticipated event recognizes the excellent works of children’s book writers, illustrators, and publishers. Another highlight of this day is the awarding of the 2016 PBBY-Salanga and PBBY-Alcala winners.

Book fair and Children’s Literature Talks
The Book Fair and Children’s Literature Talks will be held on July 23 at the Xavier School in San Juan. The fair shall feature local children’s book publishers. Aside from selling selected titles at a discounted rate, publishers will also hold simultaneous storytelling sessions. A special package of all winning NCBA titles, from 2010 to 2016, may also be purchased at the fair.

The culmination of the NCBD celebration is the Children’s Literature Talks. The program will start with the book launch of Bumasa at Lumaya 2, a Sourcebook on Children’s Literature in the Philippines.

This whole-day event will also be a gathering of writers, illustrators, students, storytellers, teachers, librarians, and parents. For a registration fee of PHP800.00, participants may choose to attend among discussions on writing sensitive stories, body positivity on young adult fiction, the evolution of children’s book illustrations, raising multilingual readers, and more. Award-winning author, Augie Rivera (Alamat ng Ampalaya, Isang Harding Papel); illustrator, Liza Flores (Chenelyn! Chenelyn!); and reading advocate and educator, Victor Villanueva (Reading Association of the Philippines) are some of the industry experts who will be sharing their knowledge on children’s content and reading. Organizations such as The Learning Library and The Learning Basket will also share their expertise on multilingualism and homeschooling respectively.

For inquiries about the Book Fair and Children’s Literature Talks, you may e-mail ncbdph@gmail.com or call 352-6765 loc 204.

Book Fair and Talks

PBBY Fact Sheet

The Philippine Board on Books for Young People

The PBBY is a private, non-stock, non-profit organization committed to the development of children’s literature in the Philippines.

The PBBY is the lead agency in the celebration of National Children’s Book Day (NCBD). This is celebrated every third week of July to commemorate the anniversary of the publication of Jose Rizal’s “The Monkey and the Turtle” in Trubner’s Oriental Record in London.

The PBBY is composed of permanent and institutional members and individuals representing different sectors. The institutional members are The National Library, the Cultural Center of the Philippines, and Museo Pambata. The individual members represent educators, researchers, librarians, book reviewers, writers, illustrators, storytellers, publishers, booksellers and mass media.


  • Tarie Sabido (Chair)
  • Dina Ocampo (Vice-Chair)
  • Ani Rosa Almario (Secretary-General)
  • Victor Villanueva (Treasurer)

Permanent Members

  • The National Library
  • Cultural Center of the Philippines (CCP) represented by
    Hermie Beltran
  • Museo Pambata represented by Dr. Nina Lim-Yuson

Sectoral Representation

  • Emily Abrera (mass media)
  • Karina Africa-Bolasco (booksellers)
  • Tarie Sabido (book reviewers)
  • Dr. Luis Gatmaitan (writers)
  • Victor Villanueva (educators, basic education)
  • Ramon Sunico (educators, tertiary)
  • Dina Ocampo (researchers)
  • Fran Ong (publishers)
  • Ruben de Jesus (illustrators)
  • Zarah Gagatiga (librarians)
  • Rey Bufi (storytellers)
  • Inquirer Read-Along (reading advocacy)

Honorary Chairman

  • Dr. Lucrecia Kasilag †, National Artist

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s